Every week, our Customer Experience (CX) practice has about a dozen conversations with CX and marketing leaders across the insurance and banking industries. Something on everyone’s mind right now is how to successfully cross-sell to customers without alienating them. In one such conversation last week, an insurer lamented, “I wish we did a better job using our own digital properties as a way to cross-sell.”
April 21, 2022 by Paul Legutko
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April 20, 2022 by Susumu Suzuki
米国では、テクノロジー企業/流通企業が銀行免許を取得するハードルが高いため、各社は金融機関との提携による金融サービスを推進しており、金融機関もそこに新たな事業機会を見出しています。 ここではアマゾン・ドットコムの近況をまとめてみました。
■ 金融サービスを提供する狙い
アマゾン・トッドコムの金融サービスは、消費者に対しては「便利なサービスを提供してスティッキネス（粘着性）を高め、より多くの商品を購入してもらえるよう」、一方、マーチャントに対しては「便利なサービスを低い手数料で提供し、アマゾン・プラットフォームを使ったビジネスを拡大できるよう」との視点で考案されている。ただ米国では、流通業/テクノロジー企業による銀行免許の取得が難しいことから、各社は、金融機関との提携によりサービスを展開している。
April 19, 2022 by Mitch Wein
Of all the things that have changed over the last several years, one of the most dramatic is how quickly IT executives need to make difficult and complex decisions. From increased digitalization, to rampant cybercrime, to ever-changing data regulations, C-suite IT executives at financial institutions have more to contend with than ever.
April 19, 2022 by Jack Krantz
How did you get into the insurance industry?
I had always wanted to be a financial advisor and got interested in economics while I was in high school. In college, I majored in economics and even took my Series 6 and Series 63 exams at that time. After finishing college, I decided to go a different route and joined the military. When I left the military, I got started as an agent at a life insurance carrier, then gradually transitioned to being an independent property and casualty insurance agent.
April 18, 2022 by Gabrielle Inhofe
This past February, The Knoble, with the support of identity authentication company Prove, spearheaded a major human trafficking initiative during this year’s Super Bowl in Los Angeles.