Paul Legutko

Paul Legutko

Senior Principal

Areas of Expertise: Advertising and Media Strategy, Consumer and Market Research, Customer Data Platforms, Customer Relationship Management (CRM), Customer Segmentation, Digital Analytics, Journey Mapping, MarTech, Voice of Customer

Paul Legutko is a Senior Principal at Aite-Novarica Group. Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior manager, designing, implementing, and executing solutions for the activation of customer data within marketing and business strategy contexts. Prior to joining Aite-Novarica, Paul led Business Intelligence at Hill Holliday, an IPG advertising agency, where he focused on market research and analytics for the financial services industry. Paul holds a Ph.D. from the University of Michigan and a B.A. from Harvard University.

 

Webinars

Tuesday, October 26, 2021 | 10:00 a.m. ET
Introducing the marketing solution designed to enable effective marketing, leading to attracting and retaining agents. Join us as we host insightful keynote sessions from Forrester and Novarica and announce exciting new advancements being brought to the Digital Agent platform as it expands further...
Thursday ,October 14, 2021 | 1 p.m. ET
Just because email is an older form of communication does not mean it’s been replaced as a preferred digital channel. Let’s be clear – email is not being wholly replaced by texting or chat.  In fact, email has been innovating to provide experiences that used to only be possible through...

Blogs

December 1, 2021
California law requires companies determined to be data brokers to register with the California Attorney General on its website on or before January 31st after each year the business is determined to be a data broker. The law defines a data broker as “any business that knowingly collects and sells third parties the personal information of a consumer with whom the business does not have a direct...
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October 18, 2021
Insurers tend to think about their agent and customer portals like medieval European castles: an impenetrable environment, where a monarch controls everyone’s experiences and determines who goes in or out through one heavily guarded doorway. But modern, omnichannel experiences challenge this image. Today’s portal is just one touchpoint within a longer string of experiences, triggering...
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