Paul Legutko

Paul Legutko

Director, Customer Experience Practice

Areas of Expertise: Advertising and Media Strategy, Consumer and Market Research, Customer Data Platforms, Customer Relationship Management (CRM), Customer Segmentation, Digital Analytics, Journey Mapping, MarTech, Voice of Customer

Paul Legutko is the Director of the Customer Experience practice at Aite-Novarica Group. Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior manager, designing, implementing, and executing solutions for the activation of customer data within marketing and business strategy contexts. Prior to joining Aite-Novarica, Paul led Business Intelligence at Hill Holliday, an IPG advertising agency, where he focused on market research and analytics for the financial services industry. Paul holds a Ph.D. from the University of Michigan and a B.A. from Harvard University.

 

Webinars

Wednesday, June 8, 2022 | 2:00 p.m. ET
Join Aite-Novarica Group Director, CX Practice Paul Legutko in this session where we will explore some of the components, initiatives, and capabilities needed to stand up a comprehensive, enterprise-level customer experience program. CX is not the implementation of a one-off capability;...
Tuesday, October 26, 2021 | 10:00 a.m. ET
Introducing the marketing solution designed to enable effective marketing, leading to attracting and retaining agents. Join us as we host insightful keynote sessions from Forrester and Novarica and announce exciting new advancements being brought to the Digital Agent platform as it expands further...

Blogs

April 27, 2022
In the last few years, the phrase “total experience” has become trendy. “Total experience” (TX) is a singular strategy for experience improvement that includes customer experience (CX), user experience (UX), employee experience (EX), and multiexperience (MX—or omnichannel). The idea behind a TX approach is that improvements to one type of experience will improve the other three experience areas...
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April 21, 2022
Every week, our Customer Experience (CX) practice has about a dozen conversations with CX and marketing leaders across the insurance and banking industries. Something on everyone’s mind right now is how to successfully cross-sell to customers without alienating them. In one such conversation last week, an insurer lamented, “I wish we did a better job using our own digital properties as a way to...
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