Paul Legutko

Paul Legutko

Senior Principal

Areas of Expertise: Advertising and Media Strategy, Consumer and Market Research, Customer Data Platforms, Customer Relationship Management (CRM), Customer Segmentation, Digital Analytics, Journey Mapping, MarTech, Voice of Customer

Paul Legutko is a Senior Principal at Aite-Novarica Group. Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior manager, designing, implementing, and executing solutions for the activation of customer data within marketing and business strategy contexts. Prior to joining Aite-Novarica, Paul led Business Intelligence at Hill Holliday, an IPG advertising agency, where he focused on market research and analytics for the financial services industry. Paul holds a Ph.D. from the University of Michigan and a B.A. from Harvard University.



September 22, 2021 | 05:00 p.m ET
Self-service has been the key to growth for many insurers, but what does it take to extend this feature to policyholders?
September 22, 2021 | 11:00 a.m ET
Equisoft, Aite-Novarica & NAILBA leaders reveal the results of new research into the top reasons why policy approval timelines are too long—and what actions distributors can take to help expedite the process.


September 14, 2021
There is more data about consumers available today than ever before. But data scientists should be wary about a growing subset of the population for whom little data exists—this segment with no data can deceptively skew AI-based models in ways that may be difficult to uncover. Insurers have become more sophisticated in customer data enrichment and the AI-powered analysis of this data to build...
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August 24, 2021
How did you get into insurance? I was born into the insurance business. My grandfather, father, uncles, aunts, and multiple cousins are all in the industry. My grandfather started an insurance agency in my hometown of Clinton, Iowa, in 1963. When I was young, my father joined that agency, and his brother, my uncle, joined shortly after. The two of them still run the agency today. What area...
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