Paul Legutko

Paul Legutko

Director, Customer Experience Practice

Areas of Expertise: Advertising and Media Strategy, Consumer and Market Research, Customer Data Platforms, Customer Relationship Management (CRM), Customer Segmentation, Digital Analytics, Journey Mapping, MarTech, Voice of Customer

Paul Legutko is the Director of the Customer Experience practice at Aite-Novarica Group. Paul has 20 years of experience in research and analysis, with a specialty in designing and applying analytical solutions to a wide range of data sets and problems. After spending nine years in digital analytics consulting, Paul spent five years at Ernst & Young as a senior manager, designing, implementing, and executing solutions for the activation of customer data within marketing and business strategy contexts. Prior to joining Aite-Novarica, Paul led Business Intelligence at Hill Holliday, an IPG advertising agency, where he focused on market research and analytics for the financial services industry. Paul holds a Ph.D. from the University of Michigan and a B.A. from Harvard University.



Wednesday, September 7, 2022 | 1:00 p.m. ET
The P&C insurance industry has come to realize the importance of digital transformation to ensure business continuity. Having invested millions of dollars into bringing new and emerging technologies, it is equally vital to witness a positive change in company growth and finances. Looking to...
Wednesday, August 3, 2022
Clients, please be sure to login to view the full on-demand recording of the webinar. If you’re not a client and you’re interested in viewing the on-demand recording of the webinar, please click here. [Recording Available] Customer experience is fundamental to an...


September 15, 2022
If you’ve been listening to NPR or watching CNN recently, there’s a new buzzword out there that is directly relevant to the employee experience: “quiet quitting.” The term apparently originated in a TikTok video earlier this year. It refers to the practice of putting in the minimum amount of effort and time at your job in order to focus on work-life balance or other interests—or while you wait to...
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June 30, 2022
Recently, NBC News reported a story of wide employee discontentment at Starbucks due to customer satisfaction scores and the effects these scores have on workplace evaluations. Managers are using customer survey results to penalize employees, and the practice is meeting resistance. These survey results, the so-called “connection scores,” are collected from Starbucks patrons and report on...
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