An effective digital strategy is about more than just sales and marketing or capturing the attention of online shoppers. It involves every part of insurance operation and is as important to agency writers as it is to direct sellers. It should also make the lives of agents and customer service representatives simpler and give internal stakeholders across the value chain access to what they need when they need it.
The organizational challenges involved in optimizing IT delivery were top of mind for the 20 insurer executives we recently hosted at our Regional Roundtable in Hartford, CT.
One of the biggest challenges facing insurance CIOs is the ability to attract and retain key talent to execute on their IT strategies. Demand for talented workers who understand both technology and business is growing, but availability of these skills is tight. Most large insurers have leveraged outsourcing firms to complement their existing staffs, but will that strategy support future needs, especially with potential government changes to H1-B visas? CIOs need to establish a plan to acquire, build, and retain highly skilled IT talent.