Canadian Banking Consumers: Evolving Channel Preferences
Report Summary
Canadian Banking Consumers: Evolving Channel Preferences
Canadian consumers, particularly the highly engaged, value the online channel above all others.
Boston, December 9, 2015 – According to the Canadian Internet Registration Authority, the number two reason Canadians used the Internet in 2013 was to access their bank accounts. The growing use of the Internet as a banking channel has created strategic questions and challenges for Canada’s banks: How has the use of and preference for other channels changed? And how will the emerging mobile channel change consumers’ channel preferences?
This report helps banks respond to Canadians’ evolving channel preferences and behaviors. It is based on a 2015 Aite Group survey, sponsored by Capco, of 1,246 Canadian online banking consumers and is part of a series on Canadian consumers—see the accompanying report here.
This 32-page Impact Report contains 20 figures and nine tables. Clients of Aite Group’s Retail Banking & Payments service can download this report.