BLOGS

Preference management refers to the data and analytics that are activated when a piece of customer communication goes out (to a policyholder, agent, or claimant) at the time and in the way that customer prefers to be contacted. These communication channels are both digital and analog—text, phone, email, direct mail—and include marketing, transactional, and service-oriented communications....

Last week’s Novarica Insurer Town Hall presented a slightly different perspective from past sessions. Four young independent agents gave us their thoughts on a wide variety of topics, including insurer relationships, portals, management systems, mobile, and the effects of the pandemic. When discussing how COVID-19 lockdowns have affected agent business, one comment about insurer...

Someone who only looks at large tech organizations and challenger banks may believe it is simple to launch a digital-first card program. Unfortunately, at least for those managing a legacy card program, it can be more difficult to upgrade an existing program to become digital than it is to launch a new program. Still, legacy card issuers are backed into a corner and have no choice but to innovate...

Novarica’s recently published report, Insurer Digital Strategies: Current State and Post-COVID Plans, presented the results of a survey asking the Novarica Research Council about their organization’s digital strategy. We asked insurers to score 13 digital capabilities on a four-point scale based on how important that capability is to their digital strategy. As described in the report...