Thad Peterson

Thad Peterson

Strategic Advisor

Areas of Expertise: Consumer Payments, Digital Wallets, Merchant Acquiring, Payments Acceptance Technologies

Thad Peterson is a Strategic Advisor with Aite-Novarica, focusing on the evolution of the payment space, the customer payment experience, and merchant acquiring.

Recognized as a global thought leader in payments, Thad has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. He has relevant expertise in applying customer behavior to the payments ecosystem in both corporate and startup environments. Thad’s consulting background includes engagements on credit and debit cards, mobile payments, airline payment platforms, consumer and merchant loyalty, payment technology evolution, stored value, and product innovation. He holds patents in customer authentication and real-time mobile-enabled loyalty.

Prior to joining Aite-Novarica, Thad led the mobile commerce practice at inCode Consulting and was Managing Director of Maritz Real-Time Rewards, leading the company’s mission to build a new industry standard at the nexus of transactional marketing and consumer engagement. While at Maritz, he also served as a Division Vice President, Sector Strategy, heading up strategy and solutions development for Maritz’s financial sector. Before joining Maritz, Thad was a Partner with global financial services and payments firm Edgar, Dunn & Company, where he led the retail banking, loyalty, and emerging technology practice areas, working with retail banks, card issuers and processors, airline consortiums, new payment technology providers, payment associations, and prepaid card issuers. Thad has also worked as a C-level executive at retail banks and held positions in advertising and customer communications.

Thad served as an officer in the U.S. Navy for four years and holds a degree in Special Education from the University of Idaho.


Thursday, January 13, 2022 | 11:00 a.m. ET
[RECORDING AVAILABLE] Join Aite-Novarica Group Retail Banking & Payments Practice Director David Albertazzi and his expert team for a live one-hour webinar as they identify the top 10 trends that will shape the retail banking and payments landscape around the globe in 2022 and beyond:...
Wednesday, June 16, 2021 | 10.a.m. ET
The global pandemic and the resulting lockdowns has vastly accelerated the shift to digital payments and online commerce. By 2024, digital commerce is expected to account for 21.8% of global retail sales – a total of $4.28 trillion USD. A recent study commissioned by Discover® Global Network...


February 17, 2021
When I transfer money from my bank account to my son’s account at the same financial institution, he can (and generally does) spend the money moments later. If I lose a bet to a friend and have to pay him US$20 in cash, he can spend it right away. Consumers expect money to move from one person to another immediately. But that’s not true in a lot of places in the payments ecosystem.  When...
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May 26, 2020
Last week, I discussed the grand adventure that air travel has become, and that’s all well and good, but getting somewhere is only part of the challenge. Finding a place to stay is a necessary part of the trip, and we stayed in three different hotels as we meandered from Pittsburgh, PA to Alliance, OH to St. Louis, MO and then back to Charleston, SC.  Getting a hotel reservation is...
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