Thad Peterson

Thad Peterson

Strategic Advisor

Areas of Expertise: B2B Payments, Card Issuance, Card Products (Credit, Debit, and Prepaid), Commercial Cards, Consumer Payments, Credit Products (Home, Student, Personal, and Auto Loans), Cross-Border Payments/Remittances, Digital Transformation, Emerging Markets, Financial Inclusion, Financial Market Infrastructure Payment Regulations, Internet of Things, Marketing Analytics, Mobile Banking, Online Banking, Open Banking, Payment Regulations, Payments Acceptance Technologies, Person-to-Person (P2P) Payments, RDC/Mobile Capture, Vendor Management

Thad Peterson is a Strategic Advisor with Aite-Novarica Group, focusing on the evolution of the payment space, the customer payment experience, and merchant acquiring.

Recognized as a global thought leader in payments, Thad has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. He has relevant expertise in applying customer behavior to the payments ecosystem in both corporate and startup environments. Thad’s consulting background includes engagements on credit and debit cards, mobile payments, airline payment platforms, consumer and merchant loyalty, payment technology evolution, stored value, and product innovation. He holds patents in customer authentication and real-time mobile-enabled loyalty.

Prior to joining Aite-Novarica Group, Thad led the mobile commerce practice at inCode Consulting and was Managing Director of Maritz Real-Time Rewards, leading the company’s mission to build a new industry standard at the nexus of transactional marketing and consumer engagement. While at Maritz, he also served as a Division Vice President, Sector Strategy, heading up strategy and solutions development for Maritz’s financial sector. Before joining Maritz, Thad was a Partner with global financial services and payments firm Edgar, Dunn & Company, where he led the retail banking, loyalty, and emerging technology practice areas, working with retail banks, card issuers and processors, airline consortiums, new payment technology providers, payment associations, and prepaid card issuers. Thad has also worked as a C-level executive at retail banks and held positions in advertising and customer communications.

Thad served as an officer in the U.S. Navy for four years and holds a degree in Special Education from the University of Idaho.


Wednesday, March 22, 2023 | 6:00 p.m. ET
Are you ready to step into the future of merchant acquiring? Join NYPAY for PayFacs 2023 and the Future of Merchant Acquiring! Discover the power of payment facilitation, a technology that embeds payments acceptance into software used by merchants. What started with PayPal and Square has become a...
Tuesday, January 24, 2023
Clients, please be sure to login to view the full on-demand recording of the webinar. If you’re not a client and you’re interested in viewing the on-demand recording of the webinar, please click here. Financial institutions are being put to the test as they juggle stability and...


February 17, 2021
When I transfer money from my bank account to my son’s account at the same financial institution, he can (and generally does) spend the money moments later. If I lose a bet to a friend and have to pay him US$20 in cash, he can spend it right away. Consumers expect money to move from one person to another immediately. But that’s not true in a lot of places in the payments ecosystem.  When...
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May 26, 2020
Last week, I discussed the grand adventure that air travel has become, and that’s all well and good, but getting somewhere is only part of the challenge. Finding a place to stay is a necessary part of the trip, and we stayed in three different hotels as we meandered from Pittsburgh, PA to Alliance, OH to St. Louis, MO and then back to Charleston, SC.  Getting a hotel reservation is...
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