Digital Checking Account Opening: U.S. Market Sizing
Report Summary
Digital Checking Account Opening: U.S. Market Sizing
Despite consumer preference for digital engagement, only 23% of new checking accounts are opened digitally.
Boston, November 19, 2015 – The digital channel is the go-to channel for transactions, yet opening a checking account—the first significant digital experience many consumers have with a financial institution—is too often punctuated by frustrating delays and offline interactions. While capital has been stretched thin and many onboarding projects have been cut or placed on hold, customer-facing technologies are important to U.S. financial institutions, and their 2015 digital checking account opening spend is forecast to be approximately US$300 million.
This Impact Note analyzes U.S. checking account opening volume, forecasts digital checking account openings and spend for the next few years, and highlights the leading vendors. It is based on a 2015 Aite Group online survey of U.S. consumers.
This 17-page Impact Note contains seven figures and six tables. Clients of Aite Group’s Retail Banking & Payments service can download this report.