Boston, December 7, 2017 – Commerce is a complex and diffuse space with offerings, promotions, and communications overlapping across channels. Efforts to differentiate and drive sales are creating levels of clutter that are certain to diminish interest and attention, and many national retailers are struggling to maintain relevance with their customers. How can these retailers overcome the noise?

This Impact Note describes the challenges of the current commerce environment, defines the different types of loyalty and their role in the commerce equation, and suggests an approach to deliver relevant messages and offers throughout the customer journey. It is based on market intelligence and insights developed by Aite Group from previous research as well as available public sources.

This 24-page Impact Note contains six figures and two tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions BP, Delta Airlines, Eastern Outfitters, FIS, Gander Mountain, Gordmans, Groupon, Gymboree, H.H. Gregg, IBM, JC Penney, Lyft, Macy’s, MWABank, Papaya, Payless Shoe Source, Perfumania, Radio Shack, rue21, Sears, Styles for Less, Toys R Us, True Religion, Valassis, Valpak, Vanity, Vitamin World, Wells Fargo, and Wet Seal.