Account takeover (ATO) fraud is evolving rapidly. Its impact on businesses extends beyond financial loss to poor customer experiences that cause long-term brand reputation damage. In this webinar, Aite Group research director Julie Conroy and Kount product manager Sven Hindman will share insights on the shifting tactics of ATO fraud, the elements of adaptive ATO fraud protection, and how to adapt friction levels to deliver desired customer experiences in real-time.

Discussion topics will include:

• The evolving landscape and tactics of ATO fraud
• Motivators and identifiers of ATO attempts
• Use cases and benefits of Kount’s new adaptive ATO protection
• How to provide personalized customer experiences in real-time