Alex Effgen

Alex Effgen

Director of Content Marketing

Alex Effgen is Director of Content Marketing at Aite-Novarica Group. In this role, he manages and coordinates the entire process associated with the creation and distribution of compelling and consistent content across different platforms and media outlets, including newsletters, blogs, socials, and multimedia/online learning. Working closely with the Design as well as Sales teams, Content Marketing ensures value through Aite-Novarica Group’s growing base of content and ultimately provides strategic support to drive demand generation.

Alex previously served as a Managing Editor and Director of Vendor Research at Aite-Novarica Group. He has both an M.A. in Editorial Studies and a B.A. summa cum laude in Classics and Archaeology from Boston University.


March 13, 2020
Bad news often drops on a Friday. There may be arguments against this convention, but when the University of Washington announced its move to online classes starting Monday, March 9, for the remainder of the winter quarter, the announcement took place on Friday, March 6. President Ana Mari Cauce and Provost Mark Richards explained to faculty, staff, and...
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