U.S. Auto Insurers' Digital Presence: Take a Look at Yourselfie, Part Two
Report Summary
U.S. Auto Insurers' Digital Presence: Take a Look at Yourselfie, Part Two
All auto insurers must make strides to provide an advanced digital presence and customer experience.
Boston, June 26, 2014 – Consumers are more plugged in than ever, and their expectations about digital service are only growing. They seek to interact with vendors through digital channels and expect to conduct self-service transactions. Insurance providers, therefore, must maximize digital-channel contact with consumers. But what exactly does a strong digital presence look like?
The second in a two-part series about U.S. auto insurers' digital presence and based on Aite Group appraisals of insurers' digital footprints, this piece assesses the digital presence of 19 top U.S. automobile insurance companies and presents a clear portrait of their websites, mobile capabilities, and social media activity. It also compares insurer offerings based on specific criteria and reveals the particular strengths and weaknesses of these insurance companies in terms of digital presence. Find part one here.
This 39-page Impact Report contains 28 figures. Clients of Aite Group's P&C Insurance service can download this report.