Boston, June 26, 2014 – Consumers are more plugged in than ever, and their expectations about digital service are only growing. They seek to interact with vendors through digital channels and expect to conduct self-service transactions. Insurance providers, therefore, must maximize digital-channel contact with consumers. But what exactly does a strong digital presence look like?

The first in a two-part series about U.S. auto insurers' digital presence and based on Aite Group appraisals of insurers' digital footprints, this piece provides criteria for a successful digital channel and covers the end-user functions of the channel—or what consumers and policyholders can do on each company's offerings—as well as the quality of the functions, navigation, and appearance. It also reveals how any insurance company can improve its digital presence. Find part two here.

This 22-page Impact Report contains six figures and six tables. Clients of Aite Group's P&C Insurance service can download this report.