Merrill Lynch One: Paving the Road to Goals-Based Wealth Management
Report Summary
Merrill Lynch One: Paving the Road to Goals-Based Wealth Management
Firms such as Merrill Lynch that boldly launch new, client-centric platforms will set the pace for the industry.
Boston, November 12, 2014 – As wealth management moves away from brokerage relationships to fiduciary and fee-based relationships, the importance of managing investments in accordance with client goals has increased. Merrill Lynch has been working on its goals-based wealth management strategy for four years and recently rolled out Merrill Lynch One, an entirely new managed account platform enabling advisors to manage client assets holistically and at the goal level. Will such a large undertaking impact not only the firm but the wealth management industry at large?
This study is based on in-person and phone interviews with Merrill Lynch executives and advisors as well as a Q2 2014 Aite Group survey of over 400 U.S. financial advisors. It outlines Merrill Lynch's substantial undertaking in its launch of Merrill Lynch One.
This 20-page Impact Note contains six figures and one table. Clients of Aite Group's Wealth Management service can download this report.