Advisor Digital Communications Practices: Ready for the Next Generation?
Report Summary
Advisor Digital Communications Practices: Ready for the Next Generation?
All advisors should acquire a robust digital presence to be visible and keep clients and prospects engaged.
Boston, May 27, 2015 – U.S. financial advisors have traditionally relied on individual client interactions to build and maintain client relationships. But when clients and prospects have easy access to personal-finance websites and mobile apps from competing firms, advisors must supplement these individual interactions with relevant digital communications to stay top of mind. Advisors can no longer wait for the client meeting to provide education and advice. As clients retire and advisory practices focus on younger prospects, the need for digital communications and marketing tools will grow even more. Advisors should consider acquiring digital communications tools that automate much of the content sourcing and distribution process.
This report is based on a Q2 2014 Aite Group survey of U.S. financial advisors. It looks at the digital communications habits of U.S. financial advisors and at the importance of digital communications for acquiring next-generation clients. The report also profiles seven providers that automate digital communications delivery to clients: Advisor Products, Advisor Websites, Broadridge, FMG Suite, Smarsh, Advicent, and Vestorly.
This 33-page Impact Report contains 23 figures and two tables. Clients of Aite Group’s Wealth Management service can download this report.