Boston, July 9, 2014 – Communicating effectively with active traders requires understanding who they are, but a broker can only find out so much from its own client base. What could brokers say—and how could they appeal to their clients—if they knew whether power traders of stocks also trade other asset classes? Or if major demographic differences exist between individuals who place certain amounts of trades each year? The answers will help brokerages win and retain the patronage of the most active and valuable traders in Canada as well as understand the differences between U.S. and Canadian traders.

Aimed at senior executives of leading online brokerage firms and technology firm verticals serving the online brokerage sector, this piece provides a comprehensive look at the demographic, lifestyle, and trading characteristics of online traders as well as their latest trading technology usage and requirements. The second in a two-part series on trading in North America, the report is based on two quantitative Aite Group surveys of a combined 693 Canadian adults who trade online, fielded in November 2013—find the first here.

This 38-page Impact Report contains 33 figures and one table. Clients of Aite Group's Wealth Management service can download this report.