Active Trading in the United States: Talking to the Modern Trader
Report Summary
Active Trading in the United States: Talking to the Modern Trader
Online brokers could persuade 40% of active traders and power traders to trade more frequently.
Boston, June 4, 2014 – Communicating effectively with active traders requires understanding who they are, but a broker can only find out so much from its own client base. What could brokers say—and how could they appeal to their clients—if they knew whether power traders of stocks also trade other asset classes? Or if major demographic differences exist between individuals who place certain amounts of trades each year? The answers will help brokerages win and retain the patronage of the most active and valuable traders in the United States.
Aimed at senior executives at leading online brokerage firms and technology firm verticals serving the online brokerage sector, this piece provides a comprehensive look at the characteristics of online traders as well as their latest trading technology usage and requirements. The report is based on two quantitative Aite Group surveys of a combined 910 U.S. online adults, fielded in November 2013.
This 34-page Impact Report contains 32 figures. Clients of Aite Group's Wealth Management service can download this report.