Social Media in the Institutional Realm: Cultivating Use
Report Summary
Social Media in the Institutional Realm: Cultivating Use
More institutional asset managers are leveraging social media for various use cases.
Boston, April 2, 2015 – In 2010, Aite Group looked at the institutional market’s use of social media. It was deemed a corporate communications and marketing initiative at the time, but a lot has changed. Asset managers are gradually accepting this media, and the institutional side overall is identifying its own use cases more often. Firms that are ready to do more than listen in, however, will require technology and tools to support their social media strategies.
This piece, based on 2015 interviews with institutional asset management firms and discussions or product demonstrations with social media technology tools, focuses on social media analytics and highlights technology tools available for various use cases.
This 34-page Impact Report contains four figures and four tables. Clients of Aite Group’s Institutional Securities & Investments service can download this report.