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Micro, small, and midsize enterprises (MSMEs) represent the new frontier for cybersecurity vendors looking for new markets to expand or survive during these turbulent financial times. To make this pivot, cybersecurity vendors must stop fighting a turf war over one percent of the global business market. Largely ignored, over 300 million MSMEs have been underserved by the cybersecurity industrial complex. Aite-Novarica Group, sponsored by MasterCard, interviewed over 1,500 MSMEs to learn their top concerns, purchasing influencers, and more to articulate this market.     

During this webinar, Aite-Novarica Group Strategic Advisor Tari Schreider discusses the buying habits of MSMEs, which cybersecurity solutions they’re most interested in, and their key price points. Sellers of cybersecurity solutions will find a treasure trove of information from this research readout that could very well change the trajectory of their strategic planning. Buyers of cybersecurity solutions can benchmark and align their investments to protect vital information.