Jefferson National: A Winning Variable Annuity Formula for Gen X and Y Investors
Report Summary
Jefferson National: A Winning Variable Annuity Formula for Gen X and Y Investors
To grow their variable annuity business, life insurers should learn from Jefferson National.
Boston, March 27, 2014 – Though affluent Gen X and Y investors seek lower-cost products with investment options and tax-deferral advantages, these investors and their registered investment advisors barely use variable annuities—a product that fits the bill. Jefferson National has created a winning formula for distributing variable annuity products by reducing costs, investing in technology, and researching and understanding the needs of RIAs. As a result, Jefferson National has positioned itself for long-term success with Gen X and Y investors. But how can other life insurers follow suit?
This Impact Note analyzes the market context for variable annuities and discusses how Jefferson National has successfully grown its variable annuity business. It also draws important conclusions for life insurance companies that want to offer appealing variable annuities products to the next generation of affluent investors.
This 22-page Impact Note contains six figures and six tables. Clients of Aite Group's Life Insurance, Wealth Management, or Institutional Securities & Investments services can download this report.