Boston, April 29, 2016 – Consumers now demand the convenience and self-education that technology allows, and life insurance carriers need a distribution channel that supports consumers’ desire to conduct business directly with the company rather than through an agent. Carriers and new startups are changing the ways consumers and carriers interact through the direct-to-consumer channel with disruption and, ultimately, innovation.

This report details the expansion of the online direct-to-consumer sales channel for both life insurance and annuities. Through Aite Group interviews and secondary research of over 70 firms, this report defines the emerging distribution categories and profiles firms by how they fit within these new categories. The firms profiled in this report are Abaris, AccuQuote, Annuities.com, Annuities.direct, Annuity FYI, Bima, Bimadirect, Bought by Many, Brolly, Check24, Clark, Compulife, Coverfox, CoverPocket, FinanceFox, GetSafe, Haven Life, Immediateannuity.com, Incomesolutions.com, Insurance Lounge, Insurance.com, InsuranceQuotes, Insurgram, Ladder Life, Life.io, LifePlans.com, LifeQuote, Melius, MoneySuperMarket, Policybazaar, PolicyGenius, Rootfin, SelectQuote, Society of Grownups, Sure App, Sureify, The Establishment, The Vitality Group, and Trov.

This 56-page Impact Report contains nine figures and two tables. Clients of Aite Group’s Life Insurance service can download this report.

This report also mentions CompetiScan, Denim, and LIMRA.