Scams of all forms are on the rise in North America, but they’ve hit peer-to-peer payment networks especially hard. Journalists, the public, regulators, and even legislators have taken notice of the surging numbers of P2P payment fraud victims. The attention—and increasing pressure—is squarely on the merchants and financial institutions charged with protecting their customers from such scams. Not only do these businesses need to manage their customers’ expectations, but they also must find more effective ways to detect and prevent these attacks at scale.
Join Aite-Novarica Group Senior Advisor Trace Fooshee and Pipl Senior Product Marketing Manager Nadir Masood in a moderated discussion about how managing continuous adaptive trust across the entirety of the customer life cycle can help mitigate scam attacks on customers.
Key Takeaways:
- Learn how the increase in scam activity in North America and other markets is disrupting the trust relationship between companies and their customers.
- Review the business implications of this rising threat and strategies for managing the fallout of these disruptions.
- Discover how some organizations have leveraged continuous adaptive trust across the customer lifecycle to more effectively detect and prevent scam attacks.