[Recording Available] Biometrics are a popular way to mitigate fraud and ensure a user is who they say they are. Fingerprints, face, and behavioral biometrics are common examples. But there is a new type of biometric, based on location behavior, that is quickly gaining attention and promises to be more effective in establishing trust and detecting fraud.
In this session, Aite-Novarica Group Strategic Advisor David Mattei and Incognia CEO and Co-Founder André Ferraz explore:
- How location behavior can uniquely identify a user and how it differs from other forms of biometrics
- Why it is particularly effective at mitigating fraud
- How it can simultaneously delight users and frustrate fraudsters