Reut Samra

Reut Samra

Strategic Advisor

Areas of Expertise: Client Engagement and Reporting, Consumer and Market Research, Customer Onboarding, Customer Segmentation, CX Benchmarking, Digital Analytics, Digital Transformation, Journey Management, Omnichannel CX, Performance Monitoring, Voice of Customer

Reut Samra is a Strategic Advisor on the Customer Experience team, producing research on customer experience and current market trends in the retail banking sector.

Most recently, Reut was a VP of CX Analytics in the Retail Bank Group of Citibank. In that role, she led analyses for the payment and account opening journeys, managed research for the web and app channels, and supported the product team. Additionally, Reut co-led omnichannel analyses to understand channel insights and cross-channel drivers, and helped drive the design, production, and release of a suite of reports across the organization.

Prior to this role, Reut was an analyst at an investment management boutique in New York City, providing market research; analyzing assets, such as stocks, bonds, currencies, and commodities; and preparing presentation materials.

Reut has an MBA from Cornell University and a B.A. in Economics from Bar-Ilan University in Israel.


Wednesday, August 3, 2022
Clients, please be sure to login to view the full on-demand recording of the webinar. If you’re not a client and you’re interested in viewing the on-demand recording of the webinar, please click here. [Recording Available] Customer experience is fundamental to an...


September 12, 2022
The financial industry is putting great value on understanding customers’ needs. Once those are clear, financial institutions (FIs) can market their services and products directly toward those needs. Understanding customers’ needs also helps FIs set a clear goal: not only to meet the needs of their customers, but to exceed them. However, needs are subjective and change rapidly. Often, by the...
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July 29, 2022
The 1950s in America was the era of the booming economy. The GDP was growing, inflation was declining, and unemployment was low. The average American family had twice as much real income to spend as the average family of the 1920s. To spend it wisely, many customers looked to their financial advisors and bankers for advice and guidance. These service providers built a relationship that went...
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