Report

Wealth Management CRB: The Next Evolution of the CRM

The customer relationship management system needs a rebrand reflecting its role as the customer relationship-building platform it has become.  
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November 9, 2022 – Wealth management customer relationship management systems have developed significantly over the last decade in terms of their positioning and encompass a much broader set of functionalities around them that help expand their role. From its origins as the digital replacement to the humble Rolodex, the CRM has grown into the key hub for the orchestration of nearly every aspect of the client journey at wealth management firms. The awareness around the importance of the CRM system has increased too, and there is a new centrality to these systems within wealth management firms.

This Impact Report delves into the CRM system’s current role within the wealth management industry and the fundamentals that make it indispensable for growth as more wealth managers begin to use modern, data-led, and intuitive platforms. This report is based on 14 primary, qualitative interviews Aite-Novarica Group conducted in Q2 and Q3 2022 with senior executives at wealth management firms, consultants, and technology vendors across Europe and North America. It also deploys secondary, desk-based research.

Clients of Aite-Novarica Group’s Wealth Management service can download this report and the corresponding charts.

This report mentions Accenture, Access Global Group, AdvisorEngine, Appian, Avaloq, Capgemini, Deloitte, Envestnet Tamarac, Fiserv, Investcloud, Juncture, Microsoft Dynamics 365, NexJ, NewAccess, Orion, Pegasystems, Practifi, PwC, Redtail, Salesforce, ShellBlack, Skience, SS&C, Temenos, Total CRM, and XLR8.

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