Boston, November 5, 2020 –The recent pandemic has elevated consumers’ awareness of mortality risks and the necessity for protection as well as heightened their concern over their financial needs. Customers are expecting a holistic review of their financial planning needs and products and services that will create a path for their overall wellness. An agent’s input can be a valuable source of benchmarking for carriers and help their product, distribution, operations, and technology leaders understand the competitive landscape.

This report identifies the top insurance carriers that agents use, the relative importance of key criteria when deciding which carrier to choose, and several influencing factors for each of these key criteria. It then compares the agents’ rating of selected carriers against the rest of the carriers. Aite Group collaborated with Competiscan, a Chicago-based firm, to survey a group of 76 life insurance agents in the U.S. between March and May 2020. This survey was combined with desk research of reports, industry data, podcasts, website reviews, and articles as well as insights from past conversations with agents and life insurance carriers.

This 44-page Impact Report contains 35 figures and three tables. Clients of Aite Group’s Life Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions AIG, AXA, Brighthouse Financial, Genworth, Guardian, John Hancock, Legal & General, Lincoln Benefit Life, Lincoln Financial, MassMutual, MetLife, Mutual of Omaha, National Life Group, Nationwide, New York Life, Northwestern Mutual, Pacific Life, Penn Mutual, Principal Financial Group, Protective, Prudential Financial, Securian, State Farm, Torchmark Corp., Transamerica, Voya Financial, and Western & Southern Financial.