Top 10 Trends in Insurance, 2015: Personal Risk Management
Report Summary
Top 10 Trends in Insurance, 2015: Personal Risk Management
In 2015, insurers will help their customers to define and manage their specific risks.
Boston, January 15, 2015 – The U.S. insurance industry benefited from a stronger economy in 2014, but improved short-term financial performance has masked the industry's biggest challenge—engaging directly and effectively with customers. Insurance companies have historically relied on one-way marketing channels and backward-looking underwriting and pricing approaches. In 2015, the proliferation of smartphones, sensor fusion technology, and new risk-scoring models, among other technologies, will usher in a new paradigm for insurance marketing and risk management: personal risk management.
Aite Group reveals the top 10 trends that will shape the insurance industry in 2015:
- Smartphones enable next-generation risk management capabilities
- The Internet of Things and sensor fusion technology contextualize risk
- A personal data backlash creates monitoring opportunity
- Insurance learns to share
- Digital marketing platforms socialize
- Core applications cloud compute
- Risk-scoring models sell life insurance
- Health insurance transparency reaches ubiquity
- Health insurance payments go mobile
- Docs demand denial-management data
This 18-page Impact Note contains three figures and one table. Clients of Aite Group's Health Insurance, Life Insurance, or P&C Insurance services can download this report.