April 2019 – Insurance carriers continue to evaluate and adjust their distribution channel strategies in search of optimal growth and profitability. Agents and brokers continue to invest in the use of technology to differentiate their brand, services, and customer experience.

Technology now enables carriers to work directly with their distribution channel to grow the digital pipeline through an orchestration of timely, targeted, informed, and engaged digital events. However, not all carriers are positioned to orchestrate the experience and capitalize on the opportunity. This brief outlines nine key principles CIOs can embrace with their teams when pursuing digital transformation with their distribution channel.