Snapshot: Importance of Digital Marketing Assets for Agents

Report Summary

Snapshot: Importance of Digital Marketing Assets for Agents

Paul Legutko
Director, Customer Experience Practice

January 2021 - Reliance on digital marketing and social media connections for prospecting has increased as physical visits and attending physical events have become more difficult.

Agents are turning to digital channels for prospecting new accounts and want help from insurers. Providing digital marketing and social media support can help to recruit younger agents.

 

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