March 2021 – Agent and customer self-service and digital premium payments are growing, but are not yet ubiquitous in insurance, especially in complex lines. A majority of personal lines and small commercial insurers report that most of their agent new business transactions happen via self-service. Adoption rates in other lines are much lower. Meanwhile, digital payments are on the rise across the industry.
This report tracks self-service and digital premium payment adoption rates for agents and policyholders across seven different property/casualty and life/annuity lines of business.
Key Points and Findings
- Individually focused lines of business have the highest self-service rates. Transaction efficiency and individual policyholder experience are key for lines with low premium values.
- Specialty, large commercial, and workers’ comp have higher post-issue self-service rates. It’s still common to send applications via email, but portals are increasingly used for service.
- Digital premium payments have the potential to be a differentiator. Most insurers have digitized payments to some extent, but many only do so in some cases.
About the Author
Datos Insights
We are the advisor of choice to the banking, insurance, securities, and retail technology industries–both the financial institutions and the technology providers who serve them. The Datos Insights mission is to help our clients make better technology decisions so they can protect and grow their customers’ assets.
Other Authors
Harry Huberty
Harry Huberty is the Research Director for the Insurance Practice at Datos Insights, where he manages the Research Council, a moderated knowledge-sharing community of over 400 insurer senior executives. He also leads Datos Insights’s research on automotive telematics in personal and commercial lines. He holds an MTS in Religious Studies from Harvard Divinity School and a B.A. in Religion from...