Relationship-Based Pricing: Delivering Value Through Pricing

Report Summary

Relationship-Based Pricing: Delivering Value Through Pricing

Pricing pressures are becoming more complex as customer expectations shift, and the lack of consistent approaches in many banks is leading to lost revenue.

Gilles Ubaghs
Strategic Advisor

Boston, May 25, 2022 – The banking market is globally in a state of transformation driven by the possibilities of new technologies, shifting customer expectations, and dynamic competitive and macroeconomic forces. With so much change happening, it is perhaps surprising that banks aren’t paying more attention to pricing strategies, including how these strategies affect their broader customer relationships and profitability.

This report looks at the drivers affecting bank pricing strategies and how institutions may overlook them. It also introduces how relationship-based pricing strategies can help meet these pricing challenges and help reduce revenues lost to banks. Aite-Novarica Group conducted research using a combination of desktop research and its extensive database of insights into the banking and vendor space, including the results of several quantitative studies into bank and end-user attitudes and interviews with three fintech company senior executive teams active in the billing and revenue management space.

This 30-page Impact Report contains five figures and two tables. Clients of Aite-Novarica Group’s Commercial Banking & Payments service can download this report and the corresponding charts.

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This report mentions Brex, Divvy, Finastra, Mesh Payments, Oracle, Ramp, SunTec, Syntellis, and Zafin Labs.

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