Boston, September 24, 2013 - Based on a February 2013 Aite Group and The Financial Brand survey of 135 marketing executives from banks and credit unions, Aite Group segments FIs into three categories—High-Growth, Moderate-Growth, and Low-Growth FIs—and divulges the six distinguishing marketing analytics attributes that characterize and distinguish High-Growth FIs from other financial institutions. How can your institution use marketing analytics to go high-growth?
This report by senior analyst Ron Shevlin is the second in a series of three that looks at marketing analytics in retail banking--find the first here.
This 17-page Impact Note contains 14 figures and one table. Clients of Aite Group's Retail Banking service can download the report .