January 2019 - Authentic business and IT alignment is a cohesive, focused group of professionals collaborating to deliver on the strategy of the company. Done correctly, this can create a competitive differentiator for carriers and the IT organizations that support them.

A common purpose, tied directly to the company’s strategy, is a crucial element of IT and business alignment. Equally important is a culture of mutual respect that fosters relationships. Cultivating and maintaining this alignment is an ongoing effort that can elevate employee satisfaction, improve the stature of IT, and benefit the company as a whole.

This brief focuses on the importance of culture, communication, and clarity in the organization to fully unleash the power of the business and IT team.