Lending to U.S. SMBs: Small Companies, Big Differences, Vast Opportunities
Report Summary
Lending to U.S. SMBs: Small Companies, Big Differences, Vast Opportunities
In this large and lucrative market, lenders must vary their approach based on a credit-seeking business’ size.
Boston, August 2, 2017 – While the small-and-midsize-business market is an attractive investment opportunity, it also presents a marketing challenge. To the degree that these businesses vary, lenders must customize their channels, customer experiences, and messaging. And as the SMB market is, after all, composed of both small and midsize businesses, one of the most important characteristics by which credit-seeking SMBs vary is size.
This report compares and contrasts three size-determined subsegments of the SMB market: microbusinesses, small businesses, and midsize businesses. It is based on an August 2016 Aite Group survey of 601 U.S. SMBs, 501 of which applied for a loan in the last two years.
This 18-page Impact Note contains one figure and 16 tables. Clients of Aite Group’s Wholesale Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.