Instant Gratification: The Case for Instant Card Issuance in the United States
Report Summary
Instant Gratification: The Case for Instant Card Issuance in the United States
Instant card issuance provides financial institutions opportunities to improve the customer experience.
Boston, October 23, 2014 – More than 570 million active credit and debit cards are in U.S. cardholder pockets, but financial institutions realize that they must drive for longer card life and higher usage rates. Instant card issuance enables cardholders to walk out of a bank branch with a newly activated payment card, which can raise activation and usage rates. Deploying an instant card-issuance solution is not an easy decision, but FIs can start by knowing what it is, why they should have it, how much it costs, and how it works.
This Aite Group Impact Note is based on interviews with providers and payment card issuers and information collected from vendors from July to September 2014. It is the first report in a two-part series on instant issuance and provides the market overview for card issuers.
This 22-page Impact Note contains six figures and 10 tables. Clients of Aite Group's Retail Banking & Payments service can download this report.