Boston, May 7, 2015 – Generation Y is becoming the insurance industry’s largest customer group, but North American homeowners insurance carriers don’t meet these consumers’ expectations for fast and fluid transactions. Meanwhile, efforts to boost the profitability of this business line could give insurers the opportunity to issue 85% to 95% of their homeowners new-business policies in 15 minutes. Could progress toward rapid issuance support changes in consumer expectations and enable greater profitability for homeowners insurance?

This research is based on 2014 and 2015 qualitative interviews with North American homeowners insurance executives and underwriters. It reports on carriers’ current activities to advance the performance of this line and indicates their progress toward reducing the amount of time it takes to fully issue a homeowners policy.

This 15-page Impact Note contains five figures and one table. Clients of Aite Group’s P&C Insurance service can download this report.