Global Consumers’ Authentication Preferences: Have Your Cake and Eat It Too
Report Summary
Global Consumers’ Authentication Preferences: Have Your Cake and Eat It Too
Authentication is not a one-time event; merchants and banks should instead apply continuous authentication.
Boston, September 26, 2018 – Digital channels require a robust and evolving set of fraud detection and authentication mechanisms. And while consumers often don’t understand the mechanics of the technologies very well, or even why they’re being used, they have definite preferences about how and when they want to engage in authentication activities. How can merchants and banks deploy a mix of technology that can detect bad activity and make customers feel secure, yet provide a friction-free customer experience?
This report provides insights into consumers’ views on authentication. It is based on an Aite Group survey of 1,400 consumers in the U.K., the U.S., and Singapore in July 2018, and the resulting data can be used to inform the strategies and investments as merchants and banks look for a way to maximize the customer experience while minimizing fraud.
This 38-page Impact Report contains 30 figures and two tables. Clients of Aite Group’s Fraud & AML service can download this report, the corresponding charts, and the Executive Impact Deck.