Boston, January 12, 2021 – EMV sent shock waves through the merchant community, especially with those merchants selling their products and services online. While highly effective at lowering in-store fraud, EMV does not protect online transactions. And the wave of fraud as criminals shifted from counterfeit fraud to the online channel hit many e-commerce merchants like a tsunami. This case study examines how Getty Images got ahead of e-commerce fraud to deliver personalized customer experiences with Kount’s Identity Trust Global Network and adaptive artificial intelligence.

Clients of Aite Group’s Fraud & AML service can download this eight-page Impact Brief. To learn more about the topic covered in this Impact Brief, please contact us at [email protected].