Enhancing the Online Customer Experience: Feedback From Corporate Treasurers
Report Summary
Enhancing the Online Customer Experience: Feedback From Corporate Treasurers
Banks' online lack is leaving corporations terribly dissatisfied.
Boston, October 8, 2013 – Customers' expectations for their online banking experiences are sky-high, and corporate customers, most of which are served through outdated bank technologies, are particularly keen to see an improved online banking experience. Banks recognize the problem, but they aren't changing fast enough to keep corporations from seeing them as mere transaction providers. How can banks enhance their online experience before corporations seek other partners? And what do corporations really want in an online banking portal?
Based on a July to August 2013 survey of 185 U.S.-based corporations, this Impact Note by research director Christine Barry addresses key bank initiatives from the corporate perspective and serves as a tool to help banks move forward with the enhancements that are most critical to their customers. This piece is the second in a series of two reports on corporate banking needs--find the first here.
This 16-page Impact Note contains nine figures. Clients of Aite Group's Wholesale Banking service can download the report .