Digital Marketing in European Insurance: The Right Tools for the Job?
Report Summary
Digital Marketing in European Insurance: The Right Tools for the Job?
Late to innovate, less than 55% of European insurers are adopting advanced digital marketing IT.
Boston, March 25, 2015 – The global insurance industry has made a name for itself as the financial services IT laggard, and the European insurance industry is no different. Digitization is one mechanism for measuring marketing advancement, but how can European insurers become digitization powerhouses when they are unsure what constitutes digital marketing, how to measure it, and what tools they should use?
Based on October 2014 Aite Group phone surveys of 22 marketing professionals at European insurance companies, this research looks at how European insurance companies organize digital marketing, use channels and tools, and integrate (or fail to integrate) digitization into their overall marketing strategy.
This 31-page Impact Report contains 31 figures and one table. Clients of Aite Group’s Health Insurance, Life Insurance, or P&C Insurance services can download this report.