Boston, December 17, 2014 – Financial institutions seek more customer-centric strategies, but meeting the demands of corporate customers is no easy task. Failing to meet the expectations of all members of corporations' executive boards could result in losing competitive advantage and client share, and could even expose banks to fierce competition from nonbank players. But financial institutions can meet this challenge head on if they understand their clients' key pain points and start the year equipped with the most effective approaches to fulfilling customer expectations.

In this Impact Note, based on 2014 qualitative and quantitative studies and bank client advisory meetings, Aite Group's Wholesale Banking & Payments team identifies the 10 key demands on C-level executives' desks in 2015:

• Advanced analytics for more informed decisions
• Enhanced cash management and forecasting
• The continued evolution of treasury and payment solutions
• Greater mobility
• Improved customer experience management
• Options for financing and capital allocation
• Tighter integration between bank and corporate systems
• Optimized planning, budgeting, and forecasting
• Better risk management
• Bank relationship rationalization

This Impact Note is 21 pages. Clients of Aite Group's Wholesale Banking & Payments service can download this report.