Buy Now, Pay Later: Market Overview Report

Report Summary

Buy Now, Pay Later: Market Overview Report

The growth in BNPL has generated interest from every corner of the financial services sector.

Ginger Schmeltzer
Strategic Advisor
Francisco Alvarez-Evangelista

Boston, October 7, 2021 – Buy now, pay later solutions are dramatically changing the way consumers interact with merchants, both online and in-person, providing an attractive alternative for paying for goods and services. The past two years have seen double-digit growth in BNPL transaction volume as consumer and merchant adoption skyrocketed both leading into and during the COVID-19 pandemic. Big announcements appearing in the press—almost daily—show that the space continues to evolve.

This Impact Report explores key trends within the BNPL market, provides a view of the size and growth of the market, discusses the ways in which BNPL features are evolving to address new market needs and challenges, and provides high-level vendor market analysis. This report is based on interviews with 35 companies, including BNPL vendors, merchants offering BNPL payment options, and financial services industry players engaged with BNPL; surveys and product demonstrations with selected BNPL vendors; and additional desk research.

This 40-page Impact Report contains 14 figures and five tables. Clients of Aite-Novarica Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

Download table of contents

This report mentions Affirm, Afterpay, Addi, Akulaku, Alchemy, Amazon, American Express, Amount, App To Pay, Apple, Barclays, Blispay, Bread, Butter, Capital One, ChargeAfter, Citibank, Citizens Bank, Covered Care, Curve, Deferit, DigniFi, Divido, Facteus, FeatherPay, FIS, Fiserv, Flex, Flexiti, Fly Now Pay Later, FuturePay Goldman Sachs, Google, Greensky, Hokodo, Humm, Jifit, JP Morgan Chase, Jungle, Katapult, Kissht, Klarna, Laybuy, Limepay, Mastercard, Nelo, Openpay, Paidy, Paybright, Pay Later Travel, PayPal, PayZen, PrimaHealth Credit, Revo, Scalapay, Sezzle, Simpl, Slice Pay, Splitit, Square, Submit, Sunbit, Synchrony, Tabby, Twisto, Tymit, Uplift, U.S. Bank, ViaBill, Visa, Vyze, Walnut, Wisetack, Zebit, Zest Money, Zibby, Zilch, and Zip.

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