Bank and Credit Union Marketing Trends and Spends, 2015
Report Summary
Bank and Credit Union Marketing Trends and Spends, 2015
While the press reports on "massive shifts" in marketing, actual budgets tell a different story.
Boston, January 28, 2015 – Aite Group and The Financial Brand have collaborated for the third straight year to survey bank and credit union marketing executives, but this year's survey quantifies banks' and credit unions' marketing budgets in more detail than previous surveys did. With banks' priorities and plans for marketing spend now under the microscope, Aite Group asks important new questions about banks and credit unions. Do their budgets align with their objectives? And will banks and credit unions achieve those objectives in 2015?
The following analysis is based on a 2014 Financial Brand and Aite Group survey of senior marketing executives at 262 U.S.-based financial institutions and determines the key trends shaping banks' and credit unions' marketing objectives and investments.
This 30-page Impact Note contains 25 figures and eight tables. Clients of Aite Group's Retail Banking & Payments service can download this report.