BLOGS

Written by Leslie Parrish and Tiffani Montez Even lenders with significant digital mortgage lending capabilities will tell you that attracting a potential borrower and moving them through the homeownership journey from loan application to closing is a significant time investment. Lenders face challenges in retaining borrowers throughout the homebuying journey and later when that customer wants...

Insurers want to increase brand name recognition in their target markets. Some are focusing on creating relevant content that supports the producers when selling. Others are considering advertising directly to consumers to support independent distribution. Insurers have to be careful not to alienate their agents by advertising directly to consumers. Still, many agents, it seems, agree that...

As interest rates stay low and competition for customers stays high, life and annuity insurers are focusing on improving digital customer experiences and the speed of new business processes. Insurers are mindful of the importance of deploying capabilities that can support multiple distribution channels and leveraging key components to provide holistic, unified experiences. These factors...

Increased competition, changing consumer expectations, and technology are transforming insurance marketing. As the pandemic continues, traditional insurers are investing in IT, digital, and Agile operations. These changes are likely to be with us long after the pandemic fades and we adapt to a new operating model—likely something very different than what we remember from 2019. Several...