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March 5, 2021
Pricing is an incredibly stressful fact of life for startups. It says a lot about how customers should think about a solution. Hitting a “sweet spot” is the perennial thorn in the side of most InsureTechs. InsureTech pricing will differ from more established systems that insurers are used to dealing with. Yet pricing is not the most important piece of a startup business strategy; this is...
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September 11, 2020
Simply selling a product online is no longer innovative. As I wrote last week, startups can sell almost any coverage online, from low-complexity and high-volume lines like renters to more complex coverages like individual annuities or group benefits. Many startups are rethinking distribution, bringing products to consumers rather than merely enabling a direct online purchase via an...
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September 2, 2020
If an insurer can sell it, a startup can sell it directly online. This reality was initially true for low-complexity, high-transaction coverages like homeowners, renters, and auto (think renters insurer Lemonade or homeowner’s startup Hippo). Online distribution eventually made its way to individual life insurance; many startups—Ethos, Fabric, and Ladder—now offer fluid-less term life...
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August 26, 2020
Startup insurers are not often built for scale or longevity. They usually have the advantage of writing on someone else’s paper, so they can go after historically unprofitable market segments and focus on customer experience. Often, the goal is to prove a business model, as most are running on limited funding. Yet a handful of startups are positioning their models for long-term growth—some as...
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August 19, 2020
COVID-19 has had some unforeseen side effects for life insurers. This market segment historically lagged its peers in property/casualty in digital and analytics capabilities, and life insurers must now rethink both. InsureTech startups may be able to provide some relief and quick wins for insurers, whether through partnerships or lessons learned. Life insurers have long sought to...
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August 13, 2020
Something all startups have in common is a love of data, regardless of the solution they provide. Increasingly, startups are lending their expertise with unstructured data. Startups don’t usually provide pure data sets or data aggregation, as many large and established vendors have a foothold in these spaces. Yet many offer platforms to ingest data, process it, and derive insights....
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August 5, 2020
Everyone’s talking about AI. Many InsureTechs claim to have built AI platforms, including machine learning, machine vision, and natural language processing (NLP). However, these capabilities aren’t always real AI; they might be glorified predictive analytics or even simple rule engines. One AI technology making inroads is machine vision. Insurers most often apply machine vision for damage...
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April 15, 2020
The COVID-19 pandemic is forcing insurers to rethink their organizational models and adjust to a digital new normal. Insurers are adapting to virtualized work and revamping workflows that previously required in-person, on-prem interaction. Insurers also have to keep up with agent, policyholder, and employee expectations. Many insurers have some digital capabilities that have helped with...
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January 22, 2020
Global Insurance Accelerator (GIA) has announced its 2020 cohort, with a strong representation of MedTech startups aiming to change the life and health insurance space. A lot of innovation investment in life insurance (and, therefore, from life InsureTech startups), has focused on distribution and front-end interactions, but these MedTech startups are aiming to rethink the process from...
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October 16, 2019
All business is program business; this is something that Novarica CEO Matthew Josefowicz has frequently said. Program business, i.e., tailoring coverages to specific and sometimes niche market segments, is gaining steam in commercial lines (and more specifically small business insurance). Targeting these smaller market segments is the bread and butter of many startups. New entrants...
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